What does The Richards Group do?
What does The Richards Group do?
The Richards Group is an American advertising agency. It is the largest independently-owned agency in the country. Working with founder Stan Richards, there are 35 creative group heads.
What did The Richards Group say?
Richards responded to the idea by saying, “It’s too Black,” according to a person at the meeting, who said the ad would have featured Black, white and Hispanic guests. Mr. Richards, who is white, added that the ad might offend or alienate Motel 6’s “white supremacist constituents,” the person said.
Who runs The Richards Group?
Now, CEO Glenn Dady, alongside a newly formed leadership team, is hard at work implementing change and making improvements as the agency—which Dady describes as uniquely independent, non-profit owned and people-run— transitions from damage control to lasting transformation.
Is The Richards Group still in business?
While The Richards Group is now rehiring and claims its financial condition is “strong,” its losses last year fueled growth opportunities for three new creative shops in North Texas: Baker & Bonner Creative Emporium, Plot Twist Creativity and Trace Element.
What did the founder of The Richards Group say?
The 88-year-old founder admitted to using the words “It’s too Black” when reacting to the proposal. In a statement to NBC 5, Stan Richards writes: “Last week, we were reviewing creative for what was to be a multicultural campaign for one of our clients.
Who founded The Richards Group?
Stan Richards
The Richards Group/Founders
How old is Stan Richards of The Richards Group?
78-year-old
After more than four decades in business, there are certain things that Stan Richards, the 78-year-old founder of The Richards Group, believes to be true.
What did the founder of the Richards Group say?
How much is the Richards Group worth?
And not just any advertising agency. Founded in 1976, The Richards Group is the largest independently owned ad shop in the country, with billings of $1.28 billion, revenue of $170 million, and more than 650 employees.
What did The Richards Group CEO say?
On October 15, founder Stan Richards “fired himself” after his racially insensitive comments about client Motel 6 were publicized. He had reportedly described a new ad pitch as being “too Black” for the motel operator’s “white supremacist constituents.”
How much is The Richards Group worth?
